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The next step in the marketing research process is to do a research design. Whether you're a brand, agency, or publisher, Experian wants to help you put people at the heart of your business. Knowing that your data is segmented and targeted to your most profitable business prospects means you can lower your marketing costs and conduct your sales campaigns with confidence. in Trending Industries. Dedicated emails help you set up the context to introduce the main call-to-action. The most successful B2B marketing teams allocate up to 40% of their total marketing budget just on content marketing. The assessment tool was only the tip of the iceberg. That’s not some grand pronouncement from the Content Marketing Institute. case study marketing b2b Tourism case study content marketing. It’s fair to say the results were impressive. Free Marketing Project Topics and Materials PDF for Final Year Students. 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