This homepage uses a combination of rich, muted colors in the video and its signature bright green and white highlights to make conversion paths stand out. Download our full collection of website homepage examples here to inspire your own homepage design. Nothing on this page draws too much attention from the main elements, which feature calls-to-action for recipes and other Grey Goose products. That's what I think when I arrive at the website for 4 Rivers Smokehouse. There are many ways to greet the customer in your base. The page uses bright colors without being overwhelming and makes it easy to understand what Melyssa's central business offerings are. Furthermore, it makes complete sense for a company that enables the creation of gorgeous presentations to be great at presenting its own product. That’s why, in today’s post, we’ll look at 11 website welcome message examples that you can use on your own site. We'll find jobs where you can thrive." Dropbox's homepage and website is the ultimate example of simplicity. More specifically, we’ll break these examples down by the goal of your welcome … Marketing automation software. Drool. Jib is a boutique design and advertising agency based in Toronto. They are less popular on news websites … There's also a great information hierarchy, making it easy to scan and understand the page quickly. The headline is clear and compelling, as are the calls-to-action. Take the time to learn about your target audience, and create a truly wonderful experience around their specific needs. Colors, design styles, and fonts are all in line with the company brand and image. It takes more than looks alone -- it also has to work well. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites. There needs to be a purpose for every component of a website. You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. There is much debate on whether short or long homepages work better. Fit for a Frame is an ecommerce website selling large-scale, original screen prints. The custom design elements set it apart from others and the continuous side scrolling aspect makes it an interesting experience for visitors. 3. Personalization. Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article. Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long. Before we dive into the examples, I think it's worth reviewing the elements of a brilliant homepage design. This homepage is one of our absolute favorites. These headlines are powerful and make me want to learn more about the product -- both as a woman, and as someone interested in making smart financial choices. At first glance, you can immediately tell what this website is selling. Placing a large greeting message at the top of your site is a great way to create a welcoming environment and provides the perfect opportunity to clearly state your purpose for being. It also resonates with your audience, has a value proposition, calls visitors to action, is optimized for multiple devices, and is always changing to adapt to new design trends. Since everyone wants more conversions, a landing page is the best way to do so. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe. Its sub-headline is simple, yet powerful: "The secure file sharing and storage solution that employees and IT admins trust." It’s nice to have you around! A great feature of this homepage is that the highlighted items are neatly presented for all to see. Luhse Tea is an online tea company and ecommerce website. is great social proof. Place Your Headline Prominently. There are various ways to go regarding your website header examples. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements. The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop. The design clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." It limits its use of copy and visuals and embraces whitespace. The tiled look of this homepage works great for showcasing different areas of the website. More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. Melyssa immediately demonstrates social proof "Join over 200,000 others...". The big title, followed by a descriptive subtitle, lets visitors know what to expect. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. In addition, the Facebook-enabled sign-up feature reduces friction for visitors who hate completing long registration forms. 10. There are several pathways visitors can take when they arrive on the page, but the calls-to-action are positioned well, worded simply, and contrast with the rest of the page. There's great use of contrast and positioning with the primary calls-to-action -- it's clear what the company wants you to convert on when you arrive. It allows Medium's app tagline and photo to take center stage while still drawing your eye to the darker section titles on the site. 74,4% of customers expects welcome … What other homepages do you think are representative of brilliant homepage design? As such, the websites send welcome messages … So ... what's a marketer to do? Offers great navigation, usability, and mobility. . 18 years to master. REVE Chat gives the perfect website welcome message example. So let's highlight some of our absolute favorites from this collection here, and talk about what makes them so great so you can get some solid inspiration for your next homepage redesign. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". All of what will point to distinct results, or the equivalent outcomes but in … Once the visitor signs up with REVE Chat, a welcome message is sent immediately to the new users thanking them and provide … The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. 2. At the top of the homepage, A24 immediately offers a myriad of ways to get in touch via social media and email -- something I appreciate as a visitor when so many other sites bury contact information at the bottom of the page. Best Practices and Onboarding Welcome Message Examples to Follow. I don't live close enough to this place. CTAs tell them what to do next so they don't get overwhelmed or lost. All of the homepage designs shown here use a combination of the following elements. Written by Pamela Vaughan Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs. 1. Free and premium plans, Sales CRM software. The best homepages aren't always static. It's hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools. Be Concise. It also shows which of these offerings are most popular among other users. This is a great example of a web page that is built with the consistent look and feel of the brand in mind. Free and premium plans, Customer service software. It's easy to consume. Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free.". Is always changing to reflect the needs, problems, and questions of its visitors. For a long time, Basecamp has had brilliant homepages, and here you can see why. 16. 2. The homepage uses social proof to get visitors to start clicking around: The "Popular on Medium" and "Staff Picks" sections let me know where to find high-quality content. It also contains simple, direct, and compelling call-to-action copy: "Sign up free." This is such a simple and very charming design. She adds a face to her brand. Written by Lindsay Kolowich Cox The headline and sub-headline appeal to the visitors' emotional side: "Work With a Company That Gets It"; "Trust us. The color and subtle design elements in the background make this web page a great example of attractive visuals that don’t take away from the core content on the page. The homepage is a simple landing page with a small link to the main page at the bottom of the landing page. The LEGO characters catch your attention (because they're cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline. Also, they can register with their emails to get updates. … … Some of them are constantly changing to reflect the needs, problems, and questions of their visitors. The use of an overhead image of the firm's actual office is truly creative. Premium plans, Connect your favorite apps to HubSpot. The goals of your site introduction are: 1. You’ll also notice the simple but attractive scrolling slideshow at the top, which helps give visitors additional information without adding clutter. It also gives easy access to Jill's thought leadership materials, which is important to establishing her credibility as a keynote speaker. The old school look and feel of this homepage is amazing. Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. a Fort Worth and Dallas area web design firm. Welcome Messages for Websites Websites regularly witnesses many new users and people who register for their account online in these websites. "Get Started" is a great CTA -- in fact, we use it ourselves here at HubSpot. It speaks the language of its customers. It's very clear way of communicating what the company does and how people can learn more. I'm much more responsive to a text than an email, so this is a great strategy to keep people engaged in the signup process. What's effective about the messaging here is that in a mere two sentences it … This is another great example of how content can be neatly organized into visual tiles. You’ll also notice the texture of the background that runs with the overall theme of the brand. The homepage is a great example of agility and constant change. Provoke Action. It includes only what is important: A large, relevant image with supporting copy, and a "Try free for 30 days" call-to-action button. They each have to support the goals and purpose of the site. We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". The first thing your welcome message does is confirm to... #2 Establish the main … Gemma Williams. If you're a well-known brand or company … Some homepages also change from A/B testing or dynamic content. What makes a website's homepage design brilliant instead of bland? Dropbox carries over its simple design and branding. 1. Hey! A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. Each element on the floor can be clicked on, and it definitely sets this website apart from other design firms. Ride for the Brand is a Fort Worth and Dallas area web design firm. The best homepages avoid "corporate gobbledygook," and eliminate the fluff. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The call-to-action is bold and above the fold. Then, test your landing page thoroughly before it goes live. Welcome pages generally act as an introduction for new visitors, explain the website and often prompt an action on the part of the user.. Website welcome pages are typically more prevalent at personal websites, portfolios, and traditional businesses. It’s a great example of how to use such a page as a sort of pre-sales platform. It's easy to subscribe to the newsletter and get in touch -- two of her primary calls-to-action. Combined with great photography, the headline "Brisket. 4. She isn't just a random website; she makes it clear she's a human whom people can connect to. 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