HUL has a large share of market in soaps and detergent segment, but it still faces a growing number of competitions from various Competitors in the market. From soap to mineral water, HUL is shaping the life of 1.3 billion people daily. HUL isn’t the only firm but there are a number of firms ava… It is a subsidiary of Unilever, a British company.Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods. It is in consumer goods market with its 20 consumer categories Over time HUL has developed into a viable & competitive sourcing base for Unilever worldwide in Home and Personal Care & Foods & Beverages category of products. Know about Hindustan Unilever peers and competition. Competitor analysis is a business term used to describe researching primary and secondary competitors. No matter what the industry is, the competition has always been the major thing to consider. If you continue browsing the site, you agree to the use of cookies on this website. The HUL face a strong level of competition from its competitors in the industry. The company���s large size also poses a problem, since it does not give HUL the agility to address the competition it faces from national and regional players. Colgate is facing stiff competition from HUL & DABUR. In almost all cases there will also be other organizations offering similar products to similar customers. Hindustan Unilever is India’s largest fast moving consumer goods company. Considering the environmental factors … Hindustan Unilever Shares Fundamental Analysis The company’s shares are trading very near to its 52 weeks high of INR 2308 and have good support at the level of INR 1650. What are a few factors that serve as a basis for strong competition against HUL? Discover even more ideas with a free trial of Alexa's Advanced Plan. This report deals with one of its premier brands "LUX". You can change your ad preferences anytime. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express written permission of moneycontrol.com is prohibited. HUL: We are all so much known with the name of Hindustan Unilever Limited, is a great competitor of the brand because of its products in every field as the company is having a network with almost 2 billion people everyday. Despite all the competition, local, international, in the last five years, our delta turnover has been more than Rs12,000 crore. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. See our User Agreement and Privacy Policy. Motivation – management assumptions The perceptions and assumptions the competitor has about itself and its industry would shape strategy. In the detergent sector it faces competition from Procter and Gamble (P&G), Henkel, RohitSurfactancts Pvt. SAAB MARFIN MBA Bad GoodThere is cut-throat competition among the leading players in the packaged tea marketand HUL is the market leader with a share of around 30 per cent, followed by Nestle at20 per cent.But in out-of-home business of hot beverages, HUL and Nestle have got into thissegment in a big way. 1. HUL is also a global marketing arm for select licensed Unilever brands and also works on building categories with core country advantage such as branded basmati rice. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. In this competitor analysis tutorial, we will discuss Amazon competitors in detail. It has 3 categories of brands based on the revenue it generates. Compare valuation, technicals, and forecasts of Hindustan Unilever Ltd against its competitors Clipping is a handy way to collect important slides you want to go back to later. Competition is a major force in Unilever’s industry environment. Fundamental, Stock Ideas, Multibaggers & Insights, Stock & Index F&O Trading Calls & Market Analysis, Positional and Intraday Trading Calls basis Noiseless Chart, Commodity Trading Calls & Market Analysis, Currency Derivatives Trading Calls & Insights, Options Trading Advice and Market Analysis, Model portfolios, Investment Ideas, Guru Screens and Much More, Proprietary system driven Rule Based Trading calls, Curated markets data, exclusive trading recommendations, Independent equity analysis & actionable investment ideas, Details stock report and investment recommendation, Facebook Twitter RSS Wap SMS SMS Alert iPad iPhone Blackberry OVI AndroidWindow. It operates in three main segments namely Home care, beauty and personal care and Food & Refreshments. See our Privacy Policy and User Agreement for details. Such analysis occurs when a company conducts formal or informal studies regarding what its competitors are doing. However, there may be other companies that indirectly compete with HUL, ones that offer products services that are aiming for the same customer capital. Competitor’s analysis. SWOT Analysis is a proven management framework which enables a brand like HUL (Hindustan Unilever Limited) to benchmark its business & performance as compared to the competitors and industry. If you continue browsing the site, you agree to the use of cookies on this website. In the fiscal year 2016, when competitors such as Hindustan Unilever, Dabur, ITC, Colgate – Palmolive, and Procter & gamble were struggling to hold the double-digit growth rate, Patanjali Ayurveda showed the annual growth of more than 100 percent in product portfolios such as personal care, food and beverages, and Ayurvedic. When a company becomes so big, there is a little room for it to grow further unless a new business opportunity is visible which can be profitable in the future. Hindustan Unilever Competitors List - Compare Hindustan Unilever with its Competitors in terms of Share Price, Stock price forecast, trends, charts and more on The Economic Times later’s share increased from 10% to 15%. hul.co.in Competitive Analysis, Marketing Mix and Traffic . The political factors in the HUL (Hindustan Unilever Limited) PESTLE Analysis can be explained as follows: Merging of HUL with Tata Oil Mills Company and Lakme helped Hindustan Unilever to venture into new areas like cosmetics and food oil with the help of regulations of India eventually helping them to expand into product and services. Distribution is one of the critical instruments in the success of the FMCG players in a country like India and HUL through its robust & innovative distribution model such as Shakti Amma and many others have been successful in making the products available to the customers through different mediums. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. SAAB MARFIN MBA A PROJECT REPORT ON ANALYSING THE COMPETITOR FACTOR AND BOOSTING SALESAnalyzing the competitor factor and boosting up sales PROJECT MARKETING1. These other organizations are competitors. In the FMCG market, it competes with local and MNC players such as P & G, Godrej, … Lux has inched up to be on par with Lifebuoy in HUL's soaps portfolio. HUL was formed in 1993 as lever brothers India limited and came into being in 1956 as Hindustan lever limited through a merger of lever brothers, Hindustan vanaspati mfg.co.ltd and united traders ltd. Most of the time, such a list is comprised of what company co-considers to be its chief competitors. When we talk about HUL, competition becomes one of the most important external factors to consider. HUL has a market cap of 2.5 lakh crores. Learn about Hindustan Unilever Competition, get detailed comparison of Hindustan Unilever with major competitors in terms of market cap, sales, net profit and assets. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. Scatter Chart. Project Report on the Competitors of HUL: (i) Colgate-Palmolive Limited : Colgate is promoted by Colgate-Palmolive USA, which has a 51 per cent stake in the Indian subsidiary The Company’s flagship product, Colgate Dental Cream, is the largest selling toothpaste in India with an estimated market share of over 30 per cent in 2010. Analyzing competitors can be useful to find a benchmark for quality, to assess threats, and to determine the potential for growth. Hindustan Unilever Limited (HUL) of water division Pure its competitors in the market are: 1. 3) Innovative FMCG Company: Hindustan Unilever Research center (HURC),Mumbai & Unilever Research India, Bangalore ,both research facilities were bought together in a single site in Bangalore in 2006.Employees in this facility continuously working & developing innovations in products & manufacturing processes which is helping the HUL to set it as front-runner in the consumer goods … These factors are a large number of firms and high aggressiveness, and the low switching costs. Find, Reach, and Convert Your Audience. Looks like you’ve clipped this slide to already. Overview. Copyright © e-Eighteen.com Ltd. All rights reserved. Amazon Inc. is the largest e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, United States. COMPETITOR ANALYSIS No business is an island. From my perspective, a good competitor is good for Hindustan Unilever. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. summer internship project report presentation on HUL, A Study on marketing mix & competitive analysis of “Pure it” (HUL), Project report on marketing mix and competitive analysis of pureit hul, No public clipboards found for this slide. In the SWOT analysis of Hindustan Unilever or HUL, we can see that HUL is shaping the life of 1.3 billion people through its numerous products. 12.26 per share in 2016, Basic EPS of HUL was Rs. A List of Competitors The analysis begins with a list of Hindustan Unilever Limited (HUL) of water division Pure it competitors, Most of the time, such a list is comprised of what company co-considers to be its chief competitors. However, there may be other companies that indirectly compete with HUL, ones that offer products or services that are aiming for the same customer capital. Prolonged inflation may lead to margin contraction, in case HUL is not able to pass on this burden to consumers. Ltd. (RSPL) and Nirma (now out of the market). Having large number brands with deep assortments has helped the company in achieving a high share of walletof the customers. Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India. This section of the Five Forces analysis identifies the external factors that present the impact of firms on each other. While in 2012 HUL’s EPS was Rs. As of 2020, HUL (Hindustan Unilever Limited) is one of the leading brands in the FMCG sector. DATE: 10 OCTOBER, 2013 TO: MR. NITIN PARANJPE, MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS _____ In response to our conversation on October 1, I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. A scatter chart has a set of individual dots showing the relationship between two sets … A Ratio Analysis Report on Hul ...A Ratio Analysis Report on By, Ruta Gadhiya A PROJECT ON “ANALYSIS FINANCIAL STATEMENTS BY USING THE TECHNIQUE RATIO ANALYSIS FOR HINDUSTAN UNILEVER LIMITED” By, Ruta Gadhiya (MBA) A report submitted in partial fulfilment of the requirements of THE MBA PROGRAM (The Class of 2014-2016) For the Module Financial Accounting and Analysis To, Prof. … 18.87 per share. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The strong force of competitive rivalry against Unilever is based on the following external factors and their intensities: High number of firms (strong force) The Anglo-Dutch company Unilever owns a 52% majority stake. HUL leads the market in the toilet soap category with 54.3% market share. For success, the business will need to deal with customers, suppliers, employees, and others. 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